Glue Store
UI DESIGN | DESKTOP | CONCEPTUAL
Reorganising the brand discovery and shopping experience for fashion enthusiasts.
2024
PROJECT OVERVIEW
Enhancing discovery, clarity, and confidence across the shopping journey.
Glue Store is an Australian “house of brands” fashion retailer with a variety of popular and niche streetwear labels. They serve as a one-stop shop for all streetwear needs and a destination for discovering new brands.
As a long-time Glue customer, I’ve often noticed that the website experience doesn’t match the quality of their in-store shopping — something many other users have echoed as well. This motivated me to explore the underlying issues and redesign key parts of the experience to make it more intuitive, seamless, and enjoyable for shoppers.
MY DELIVERABLES
User research
UX Design - user flows, and information architecture
Visual design - adapting existing branding and design systems
ROLE
Product Designer
TIMELINE
4 weeks
Problem
Users struggle with sizing confidence, stock visibility, and navigating Glue’s extensive product range, creating friction that disrupts the shopping experience.
Business Goal
Create a smoother, more trustworthy shopping journey by helping users find their size, understand availability earlier, and discover brands more easily.
Solution
Redesign key parts of the website with improved sizing guidance, clearer stock management, and a dedicated brand discovery experience to enable faster, more confident decision-making.
TL;DR
My impact, in a nutshell.
🔍
Improved product discovery
through clearer filtering and brand-led navigation.
🛍️
Increased purchase confidence
with transparent sizing and stock visibility.
👌
Reduced user friction
by streamlining the browsing and decision-making experience.
